After all these years, this is still what binds together the past, the present, and our values, which haven’t changed over the years: unconditional love for our family and our roots, honesty towards our customers, a sense of responsibility for those who work with us, and respect for the environment we all inhabit.

We put our most sincere passion into what we do, in search of perfection, beauty, and harmony inside and outside of us.

Every day is like the first day, but with the firm belief that being an entrepreneur is first of all a commitment to common growth and to being a genuine example for our children, our community, and our country.

Love for our work: this is what made us the greatest artisans in the world.



Pasquale Natuzzi, President and Chief Executive Officer of the Natuzzi group, started his career at a very young age.
The son of a cabinet maker, at the age of 19 he opened a workshop in Taranto, where he and his three assistants made sofas and armchairs for the local market.

In 1962 he moved to Matera, where he embarked on a sales experience that allowed him to gain a thorough understanding of the problems and mechanisms of distribution.
In 1967, still in Matera, Pasquale Natuzzi went back to his first love: the production of sofas and armchairs, only this time on an industrial scale.

In 1972 he founded Natuzzi Salotti S.r.l. A year later, a fire tore the Matera site to the ground, thus Pasquale Natuzzi decided to relocate production to Santeramo in Colle (Bari, Italy), the current headquarters of Natuzzi Group.

THE 1980s


In the early 1980s, during a trip to the USA, Pasquale Natuzzi saw the opportunity for a major innovation: to "democratize" leather sofas, which thus far had been elite products.

1985 saw the creation of Natuzzi Upholstery Inc., headquartered in New York, to serve North American customers.

Success in the United States, confirmed by the listing on Wall Street in May 1993, was a springboard for Natuzzi to tackle other markets, mainly in Europe and the Far East, where in just a few years the Group established its leadership.



In 1998, confirming its strong ties to the American market, Natuzzi inaugurated in High Point, North Carolina a futuristic building designed by architect Mario Bellini, which houses the offices of Natuzzi Americas and an 8,000 square meter showroom.

While continuing its expansion in the North American market, the Group strengthened its presence in Europe and in Italy. The nineties saw the creation in Taranto, by Pasquale Natuzzi, of the first store of the Divani & Divani by Natuzzi franchise, whose success is confirmed today by over 1,140 Natuzzi stores worldwide.



With the same passion, Pasquale Natuzzi continues to personally oversee the strategic activities designed to strengthen the brand with investments in research and product innovation, marketing, communications and personnel training, working side by side with the Group's managers to define future strategies.

After 57 years of challenges and insights, Natuzzi is the largest Italian furniture manufacturer and the only global player in the industry, with 8 production facilities, 12 sales offices and stores everywhere in the world.

Pasquale Natuzzi was born in Matera and lives in Santeramo. He is married and is the father of 5.

I accept Terms & Conditions and Privacy Policy

Subject: Disclosure under the terms of Art. 13 of Italian Legislative Decree 196 of 2003. Under the terms of Article 13 of Italian Legislative Decree 196 of 2003 (henceforth the Privacy Code), the Data Controller of Natuzzi S.p.A., whose registered office is at Via Iazzitiello, 47 – Santeramo in colle (BA), and with administrative headquarters at Via Iazzitiello, 47 - Santeramo in Colle (BA), informs you that your personal data is processed, by manual and automatic means: a. to carry out your requests b. to send you newsletters Supplying the data is optional, but without such data we may not be able to pursue the above purposes. The data will not be communicated or disseminated. The Marketing Department Manager and our staff who work there may access your personal data exclusively for the aforementioned purposes. The Data Processor is Protection Trade S.r.l. whose registered office is at Largo G. Marconi - 13, Itri (LT); a list of other processors may be requested by writing to the following e-mail address: We inform you, finally, that you may exercise the rights envisaged in Article 7 of the Legislative Decree 196/03; including the right to obtain, from the Data Controller or Processor, confirmation of the existence or otherwise of your personal data and to permit you, if they do exist, to gain access to them.