THE NEW NATUZZI EDITIONS CONCEPT PRESENTED AT IMM COLOGNE 2017
IMM Cologne 16-22 Jan. 2017 / HALL 6.1 / STAND B080-C081
The Natuzzi Editions 2017 collection is an extremely important step change for the brand, since the new products mark an evolution that is evidenced in many ways, above all in a product range with such a broad mix of characteristics that it cannot be compared to the collection introduced in the past. The new Editions products, which feature sophisticated designs and highly colorful coverings, also speak, for the first time, to the younger generations of millennials. However, the new collection does not leave, but rather reinforces the strengths that have always distinguished the brand. The absolute comfort and quality of its products is combined with innovation, which in the new collection is translated into new recliner mechanisms that allow you to completely transform the sofa’s seat and to independently adjust the headrest, backrest and footrest, achieving the optimum comfort conditions for never-before-experienced relaxation.
Leather is still the jewel in the crown of the Natuzzi Editions creations, testifying to the company’s skill in working with this extraordinary material, a decades-long heritage that has made Natuzzi a world leader in the industry. Alongside leather, fabric is also enhanced, becoming highly colorful and trendy for the first time. The new fabrics are tinged with intense, vibrant colors such as green, blue, yellow and red in sophisticated shades to emphasize the rich coverings and sinuous forms.
Among the top models in the modular collection that will be on show is Noè (C015), a sofa with a contemporary look that tastefully combines comfort and functionality with a beautiful design. A distinctive characteristic of the model is its versatility, due to various leather and fabric elements that can be freely combined, making it ideal for both urban and large environments.
The maximum expression of Natuzzi’s technological innovation is represented by the Icaro (C013) sofa, an open-base sofa characterized by special metal legs that support large padding, lending it not only convenience but also a light, dynamic appearance. Comfort, both physical and visual, is the distinctive element of the project thanks to the headrest, which is raised electronically and to the innovative motion system that allows the seat to be extended on a single level, making a 180 degrees turn, for total support in moments of total relaxation.
Always placing great emphasis on functionality, the Isacco (C008) model will also be present at Cologne 2017. The model is elegant and discreet, with an extremely clean, yet sophisticated design. Both as a sofa and as a bed, Isacco offers great comfort thanks to its soft padding and memory foam mattress, which provides moments of intense relaxation. The sofa can be easily transformed into a bed in less than 5 seconds. Its modern design and essential, yet refined look, make Isacco an ideal piece of furniture for those who aim for a sober style without excess.
Armchairs, tables, rugs and accessories complete the rich collection, which was designed to renew the living area with innovative, comfortable projects. In the 25 sets at the IMM Cologne stand, sofa beds, stationary, modular units and motion systems pursue the desire to “never say no” to any kind of space, comfort and style need.
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